We are now finding out just how important social messaging is to the NBA.
The league that says it is on the forefront of change is caving, choosing money and ratings over the social justice messaging it has been ramming down everyone’s throats.
Returning to Normalcy
If we hear LeBron James talk, it is unsafe for him to walk down the street because he is black.
His money, his fame… none of that matters in this country when you are a black man.
That is a declaration that sounds like the NBA should continue to press forward, but it won’t.
After seeing its playoff ratings crash and seeing its NBA Finals ratings get fewer viewers than reruns of Scooby-Doo, the NBA will now go back to “normal” next season.
The announcement came from NBA Commissioner Adam Silver, who stated, “I would say, in terms of the messages you see on the court and the jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer.
“My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor.
“And, I understand those people who are saying, ‘I’m on your side, but I want to watch a basketball game.”
This is about money and nothing else.
If nobody is watching, the NBA doesn’t get paid big advertising dollars.
And, without that money, people like LeBron James can’t make more than $153,000,000 over four years.
It sure is funny how your ethics and morality go out the window when money gets involved.
I would say to everyone, keep the remote right where it is and do not return to watching the NBA.
They tried to send us a message, and we sent them one back… we don’t want sports mixed with politics, period.
Now that we have their attention, keep the pressure on. Don’t watch the games, don’t but the gear.
Let’s see how they react when they are forced to drop the salary cap and players can no longer make more in a week than most of us will make in our entire lives.
Sports should be an escape, a unifier, not one voice being pushed on everyone.
If they want to message off the court, fine, do what you need to do, but leave the games alone.
If we go back right away, our message will fall on deaf ears… so let’s make sure they hear it loud and clear.
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